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AWS Cloud

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21Introduction to Amazon SNS22Creating an SNS Topic23SNS Subscriptions
Tutorials/AWS Cloud/Introduction to Amazon SNS
☁️AWS Cloud

Introduction to Amazon SNS

Updated 2026-04-20
2 min read

Introduction

Amazon Simple Notification Service (Amazon SNS) is a fully managed messaging service for both application-to-application (A2A) and application-to-person (A2P) communication.

It operates on the Pub/Sub (Publisher/Subscriber) messaging paradigm.

How Pub/Sub Works

In a traditional architecture, if your backend server needs to send an email, an SMS, and update a database when a user signs up, it must make three separate, synchronous API calls. This is slow and prone to failure.

With SNS:

  1. The Topic: You create an SNS "Topic" called UserSignups.
  2. The Publisher: Your backend server simply publishes a single message containing the user's data to the UserSignups Topic.
  3. The Subscribers: You attach multiple subscribers to the Topic.
    • Subscriber A: An AWS Lambda function that updates the database.
    • Subscriber B: An email address.
    • Subscriber C: A phone number for SMS.

When the message hits the Topic, SNS "fans out" and instantly pushes the message to all three subscribers simultaneously!

Key Features

  • Push-based: SNS immediately pushes the message to subscribers. Subscribers do not need to constantly poll SNS to ask if there are new messages.
  • Message Filtering: A subscriber can apply a filter policy so they only receive specific messages (e.g., the SMS subscriber only receives messages if the urgent attribute is set to true).
  • High Throughput: SNS can handle millions of messages per second.

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